With the launch of the sub-brand DRIVE WiSE at the 2016 Consumer Electronics Show (CES), Kia Motors revealed current developments and future plans for autonomous driving technologies. In an expansive 4800 square foot exhibition booth at the Las Vegas Convention Center, Kia fully embraced the theme “Evolution of Autonomous Vehicles,” demonstrating the brand’s ongoing dedication to the realization of a driverless vehicle.

The buzz about Kia at CES has been going on for quite some time now, and today, Kia BUZZ will take you on a tour through the engaging and innovative exhibits. Read on to find out more!

During the event which spanned from January 6-9, Kia displayed its ongoing plans for the development of automobile technology with a special selection of cars and interactive displays. Kia’s booth exhibited three concepts — current ADAS technologies<, future ADAS developments, and full autonomous driving — which were presented as a roadmap reflecting the present and imminent to distant future of autonomous automobile innovations.

All-new Sportage displays latest innovations

To display the current ADAS developments, the all–new Sportage was selected for exhibition. Featuring the latest ADAS technolgy and UVO 3, Kia’s upgraded telematics and infotainment system, the SUV boasted cutting-edge functionality and technological comforts. To provide visitors with more information about the current range of technologies, Kia displayed an informative video outlining the newest driving assistance features of the Sportage.

The UVO 3 system, which made its official debut mounted on the All-new Sportage, was also on display at interactive kiosks for visitors to have their firsthand experience. As the first system by Kia to feature phone connectivity, the UVO 3 allows control via smartphone app to provide services such as music playing, voice recognition, navigation, diagnostics and rear camera display for added convenience and an enhanced driving experience.

Novo and the near future of ADAS driving

First revealed at the 2015 Seoul Motor Show, the stunning Kia Novo concept also made an appearance at Kia’s exhibition booth. Boasting upgraded HMI features such as the compact 3-dimensional hologram display, fingerprint detection sensors and gesture recognition, the Novo concept embodies future trends in car control and functionality.

To further showcase the next-generation HMI system on the Novo, Kia Motors presented a special I-Cockpit display which gave visitors of the booth a chance to simulate the finesse and complexities of the evolved assistance system.

Autonomous Soul EV envisions the future

The autonomous Soul EV which has been cruising the public roads of Nevada since acquisition of its autonomous license, was also presented at Kia’s exhibit at CES. In order to provide visitors with the autonomous driving experience, Kia ran a 360-degree simulation VR using an Oculus headset. The VR, complete with the Soul cockpit simulator seats created an exciting 4D experience for participants right on the convention floor.

Amidst the exciting reveal of the DRIVE WiSE sub-brand and exhibits, Kia was presented with the prestigious “Pioneer Award” for Kia’s new multi-media service Kia Connected Services. This award, presented jointly by Auto Bild and Computer Bild for the “Connected Car” category honored the brand’s pioneering innovations in networking technologies.

Kia Connected Services, which provides live traffic updates, information for regional locations and weather, is mounted in the next generation of the European Sportage and is expected to be applied to all Kia models in the future. With this service and the vast array of innovations exhibited for DRIVE WiSE, Kia promises to continue to bring sophisticated innovations to create enjoyable driving experiences for worldwide fans. Stay tuned for more news to come from DRIVE WiSE!

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